i3 Digital in conjunction with McCannBlue, Kentico and IBL-Software are delighted to be hosting an exclusive free Digital Marketing event at an even more exclusive location on 6th February 2014. This event brings together some of the industry’s leading Digital, Technology and Marketing experts from Ireland, USA and the Netherlands.
So whether you are an existing user considering upgrading, integrating to internal or third party CRM systems, wishing to avail of the platforms Enterprise Marketing Suite (EMS) or even considering the next steps in your content management and digital marketing efforts this is the event for you!
It promises to be a truly informative and engaging afternoon with industry insight of where digital marketing is at now and where it is going in the future with case studies and a real-time overview of marketing automation in action via the Kentico EMS platform.
Mobile is also on the agenda with a full overview of how Kentico can be utilised to power cutting edge native and non-native mobile apps. CRM integration has now also been added to the agenda with Netherlands based IBL-Software overviewing the integration capabilities between Kentico EMS and Microsoft Dynamics CRM via Connect and Conquer.
Attendees will also see for the first time in Europe a sneak peek of Kentico version 8 with its advanced e-commerce capabilities which will be officially launching mid-2014.
So if you are a Business Owner, CEO/COO or Marketing/IT Manager Director this is an event not to be missed.
1:00 – 1:30: Registration (Light Refreshments)
1:30 – 1:40: Kick-off with welcome and afternoon outline.
1:40 – 2:20: Digital Marketing Strategies (Thom Robbins, Product Evangelist - Kentico)
Marketing practices have dramatically shifted with the rise of social media and proliferation of devices, platforms, and applications. Your prospective and current customers are trying to communicate with you, and you can listen—and respond—faster, and with more personalization than ever before. This shifting environment presents new opportunities and challenges for marketers. Kentico EMS provides innovative ways to give your customers a great experience on every site visit. Join this session to learn how to identify strategies that drive customer experience, conversions and operational effectiveness using Kentico EMS.
2:20 – 3:00: Making Multi-channel marketing work for your brand (Sebastien Sicot and Jonathan Heron - McCannBlue)
3:00 – 3:20: Break – Tea/Coffee Break.
3:20 – 4:00: Marketing automation (Eric Webb/Thom Robbins)
Too often, the phrase “marketing automation” conjures up images of “smarter” spam, inauthentic interactions and complicated if-then programming. But it shouldn’t. Marketing automation doesn’t have to mean automating spam. You can automate marketing people love. Marketing automation isn’t just another piece of technology - it streamlines sales and marketing organizations by replacing high touch repetitive processes with automated solutions. Used properly, marketing automation provides personalization, email marketing, lead scoring and links them together. In this session we will look at examples of how you can use marketing automation with Kentico to automate your marketing department.
4.00 to 4.40: Going Mobile! Can you afford not to? (Adrian Bradley & Alan Anderson, i3 Digital) This session will illustrate and showcase a range of projects delivered in the mobile space from responsive, native and augmented reality which allow for true one to one engagement with target audiences.
4:40 – 5:20: Achieving a single view point and source of customer information via Connect & Conquer, Kentico EMS and Microsoft Dynamics CRM. (Hans vd Linden)
In this presentation will provide a demo of the integration possibilities which are achievable between Kentico EMS and Microsoft Dynamics CRM. Valuable customer website behavior data can be gleaned and made available in Microsoft Dynamics CRM. Giving you one single point of customer view! All powered by IBL’s Connect & Conquer technology.
5.20 To close: Kentico Version 8 Sneak Peek and overview of product set by Thom Robbins (Thom Robbins, Product Evangelist - Kentico)
Wrap up and ask the expert session.
6.00: Retire to the bar for refreshments, light bites and a live performance by Irelands leading fire dancers outside Hotel.